Hednesford Town Football Club wanted to modernise their matchday hospitality and reduce queuing times for fans. The club was looking for a faster, more efficient way to serve drinks without relying on bar staff.  Lion Containers delivered a bespoke self-service bar container that changed how fans buy refreshments on matchdays.   

What Was the Client Looking For?

Hednesford Town FC is a football club based in Staffordshire. The club plays at Keys Park and attracts strong local support on matchdays and event days.  The club wanted to introduce self-service bar containers within their fanzone area. The goal was simple: Fans should be able to serve themselves quickly, safely and independently.  The brief included: 

• Fully self-service bar containers 
• No staff required to operate the bars 
• High drink capacity for busy matchdays 
• A clean and modern finish 
• Branding that matched the club and brewery 
• A system that improved speed of service 

Container Setup and Layout

The project used three 20ft containers in total. The containers were converted into fully operational self-service bar containers. All containers were supplied as new units to ensure clean interiors and consistent performance.  Each bar container was designed to maximise speed and reliability during peak matchday periods.   

Internal Modifications 

Lion completed a full internal fit-out to support automated service and high demand.  The conversions team installed: 

• Food-safe internal lining throughout 
• Vinyl flooring for durability and easy cleaning 
• Full electrical installation 
• Secure internet cabinets to support self-service systems 
• Integrated beer coolers 
• Two serving hatches per container 
• Beer tap systems built into the serving hatches 
• Air conditioning 

Each container featured six beer taps. Across the three units, fans could access 18 beers at the same time. The system allowed continuous service with no staff involvement.   

External Modifications

Externally, the bar containers were finished to match the club’s identity.  Lion carried out: 

• Full repaint in RAL 9004 black 
• Application of customer and brewery logos 
• Clean external finishes suitable for a stadium environment 

The bold black finish helped the containers stand out while still fitting naturally within the ground.   

Build Time and Delivery

The full project took 12 weeks to complete across all three containers.  Delivery took place at Hednesford. Lion’s team attended site and supervised the entire process. Placement and setup ran smoothly. The containers arrived ready for immediate connection and use.   

The Result 

Hednesford Town FC now benefits from a modern self-service bar container setup that transforms matchday hospitality. 

• Fans experience faster service
• Queues reduce significantly 
• No staffing is required at the bar 
• Multiple drinks are served simultaneously 
• The system supports high footfall with ease 

Both the club and the brewery were extremely happy with the finished result. 

Why Choose Lion Containers for Self Service Bar Containers? 

Lion designs containers that push boundaries and improve operations.  Our container projects offer: 

• Bespoke internal layouts 
• Food-safe finishes and durable flooring 
• High-capacity drink service systems 
• Strong branding and external finishes 
• Full project management from design to delivery 

We turn containers into working systems, not just structures.   

To get started on your container project, get in touch with us!

FAQs- Self Service Bar Containers 

What is a self-service bar container? 

It is a converted shipping container that allows customers to serve their own drinks without staff. 

Are self-service bar containers suitable for football grounds?

Yes. They reduce queues and improve service speed on busy matchdays. 

Do self-service bar containers need staff supervision? 

No. The system operates without bar staff. 

How long does a self-service bar container build take? 

Most projects take around 10 to 12 weeks, depending on complexity.